Why is Bulk SMS for Business a powerful tool for instant communication?


Businesses nowadays expect an affordable, fast, and productive means of communicating with their customers. Today’s customers are used to instant notifications, rapid responses, and accurate information. Bulk SMS for Business is a very effective option that helps ensure all communication is performed on demand. While many other recent technologies are competing with Bulk SMS, such as Twitter and Facebook, Bulk SMS outperforms all these options when considering:

 • It's extremely high open rate.
 • Its ability to reach thousands of consumers.
 • Its real-time capabilities.

What Is Bulk SMS for Business?

Bulk SMS for Business is a text messaging solution that will allow organisations to create customized mass text messages to send to every customer in their database using a text message. Bulk SMS can include promotional deals, transactional alerts, OTPs, updates, reminders, and notifications. This messaging service is available because SMS-based messaging does not require a data or internet connection. Hence, most wireless carriers offer SMS to every subscriber of their services.

Why Instant Communication Matters in Business

Instant communication keeps businesses connected to the world around them and allows them to respond quickly to customers for their services when they are in an urgent situation. Instant messages also help to support a business’s relationship with both existing consumers and new consumers.

Reasons instant communication is critical for businesses:

 • Consumers expect to receive real-time updates on their purchases or other events.
 • Delayed responses could be an expensive mistake.
 • Rapid response times boost customer relations and build trust.
 • Receiving timely notifications increases customer satisfaction with service. 

Bulk SMS is an effective solution for businesses to fulfill all of the above-mentioned requirements.

Effective Delivery of Bulk SMS via High Open Rate and No Spam

High open rates are one reason bulk SMS is effective.
  • Bulk SMS is read by over 90% of recipients.
  • On average, 85-90% of Bulk SMS messages are opened within minutes of receipt.
  • Unlike email, Bulk SMS messages are delivered directly to the phone screen.
  • Because of this, you don’t have to worry about Bulk SMS being sent to spam folders
So not only have you delivered your Bulk SMS, but your Bulk SMS has also been read!

Real-time Delivery of Time-Sensitive Messages

Bulk SMS is a great way to send urgent and time-sensitive messages to your contacts.

Examples of Time-Sensitive Bulk SMS include:
  • One-time passwords and verification codes
  • Appointment reminders
  • Service outage notifications
  • Event notifications
  • Payment confirmations
The majority of Bulk SMS messages are sent almost immediately, allowing businesses to communicate back to customers and respond in real time.

Bulk SMS Has a Very Large Reach

Bulk SMS for business works on any mobile phone, including smartphones and basic feature phones.

The Benefits of a Large Reach
  • No Internet connection is required to send and receive Bulk SMS
  • You can send Bulk SMS to people in remote areas
  • Bulk SMS works for people of all ages
  • You can send Bulk SMS to people on any mobile network and from any device
Overall, Bulk SMS is one of the most inclusive methods of communication!

Inexpensive Way of Communicating

Bulk SMS is more economical than traditional marketing and other types of digital advertising (e.g. display ads).
  • Cost Saving Aspect
  • Cost per message is low.
  • No printing or shipment costs.
  • Ability to generate high ROI.
Bulk SMS can be used by both small businesses and large businesses.

Business owners can interact with thousands of customers at a fraction of the cost using other types of marketing channels.

Enhanced Customer Engagement through the Use of Personalization

Bulk SMS services can now enable businesses to create individualized messages.

Ways to Personalize Bulletins
  • Include the recipient's name in the message.
  • Communicate with recipients based on where they live.
  • Communicate with recipients based on what they buy or do.
  • Send unique offers and reminders to each person.
Messages that are crafted for a targeted audience elicit more interest and therefore higher levels of engagement and response from that particular audience.

Enhancement of Customer Engagement and Response Rates

SMS prompts immediate action from its recipient.

Reasons Why Customers Respond Much Quicker to SMS
  • The messages themselves are short and to the point.
  • There are straightforward CALLOUT BUTTONS available for the recipient to click on.
  • There is immediate access to the message after the customer clicks on the CALLOUT BUTTON.
  • There is a high level of trust among recipients when they receive an SMS.
Businesses experience higher levels of responses from their SMS communications compared to emails and social media postings.

Business Operations Use Cases in Reliable Communication

The majority of bulk SMS campaigns are used to promote a product or service. However, bulk SMS also functions as an operational communication tool.
  • Internal Alerts for Staff
  • Communication for Staff
  • Internal Staff Alert System/Post Shift Notification
  • Communication for System Alert
  • Communication for the Emergency System
  • Internal alerts are a very reliable way to send an emergency message.
Bulk SMS is the most reliable way for businesses for operationally critical communication.

Business System Integrations With Bulk SMS

Businesses have the flexibility and ability to easily integrate bulk SMS into their existing business tools.

Types of Business Systems That Can Integrate with Bulk SMS
  • CRM
  • ERP Systems
  • E-Commerce
  • Payment Gateways
Having the ability to automate communication allows for less manual intervention and creates efficiencies for a business.

Measured Outcomes and Reporting

Each bulk SMS platform is equipped with reporting tools that provide the ability to see the ROI of the campaign.

Businesses can use numbers as well as Google Analytics to see how their bulk SMS campaigns performed.

Building Customer Trust and Increasing Brand Recognition

By consistently sending out SMS updates promptly, you demonstrate to your customers that you are trustworthy. Building customer trust through reliable SMS updates includes:
  • Transparency - keeping customers informed with updates about their orders.
  • Reliability - sending customers important notifications that they can depend on.
  • Professionalism - sending them messages that positively show your brand.
Strong Brand Awareness - When your customers have a strong brand awareness, they will be more likely to remain loyal to your brand and continue buying from you.

Summary: Bulk SMS is Still a Valuable Communications Tool!

Bulk SMS for Businesses continues to be one of the fastest, most reliable, most affordable, and most accessible ways for a Business to get in touch with its customers instantly. Sending SMS to your customers is a very effective way to reach them immediately.

For Businesses, Instavo IP Bulk SMS is still the best solution for improving engagement with their customers, improving the customer experience, and communicating without waiting for all of the other channels to catch up.


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